How to start a Squarespace Blog. [Live YouTube Tutorial]
So you’ve searched everywhere for a simple step-by-step video tutorial on how to start a Squarespace blog and finally came to the right place.
You have a beautiful Squarespace website, and you or your website designer spent weeks (maybe months) adding all the necessary pages, media assets, and copywriting to your digital home base.
But your website is just sitting there. You post on social media, but your followers don’t click the link in your bio to visit your website. You almost gave up, but you remember reading somewhere that blogging is one of the best ways to reach your target audience (sometimes even better than social media, but we’ll save that conversation for another day).
You heard right, blogging is one of the best forms of content marketing – social media, videos, and podcasting are other popular types of content marketing.
What makes blogging effective is how convenient and effective it is. It involves much less preparation than videos or podcasting, and you can reuse some of the pictures you post on social media. More importantly, blogging gives you access to Google Search, which owns 91.54% of the global search engine market. According to Semrush, 66% of web traffic referrals come from Google, and 46% of Google searches have local intent.
If you’re a restaurant owner, private chef, farmer, or food producer with a Squarespace website, you should optimize your website for local SEO. And you should definitely be posting blog posts that inform, inspire, and entertain your target audience. When that audience connects to your blog content (along with content in other places of your content marketing system), it’s easier to convert your audience into customers.
If you already have a Squarespace website, then you know about their amazing built-in SEO features. What’s nice is that Squarespace added an AI feature that makes your optimization process even more user-friendly, faster, and effective.
If you don’t have a Squarespace website, we can build one for your restaurant, food cart, farm, or Instagram food blog. We design websites with the sole intention of showcasing your food brand story to your target audience. And we end every project with one month of SEO blog posts to get you started with reaching your customers now and in the future.
So now you’re sold on adding a blog section to your website, there’s just one thing: you need an easy step-by-step tutorial on how to blog on your Squarespace website. Maybe a live video guide? Even better if it’s a weekly tutorial series on how to build your blog?
We got you.
If you haven’t already, join Asa (founder of Morse Creatives) every Friday on YouTube for the Squarespace Blog Tutorial Series.
Tune in next week Friday for a new episode!
